The International Cricket Council (ICC) has announced an exciting new partnership with a well-known and celebrated luxury watch brand Hublot, making it the official timekeeper for ICC World Cup 2015.
The partnership was announced at simultaneous events in New Delhi – an event attended by Hublot Champion Ambassador Harbhajan Singh as well as ICC Chief Executive David Richardson – and Sydney, where Australia captain Michael Clarke was also announced as a Hublot Ambassador.
ICC Chief Executive David Richardson said:
“As anticipation builds for the ICC Cricket World Cup 2015, the ICC is delighted to announce this new and exciting partnership with Hublot, a Swiss watch-making brand, as the Official Timekeeper. Hublot has a strong reputation worldwide and we are delighted to welcome this luxury brand to our suite of commercial partners. We look forward to working together over the coming months.”
Ricardo Guadalupe, CEO of Hublot was delighted to see a different kind of luxury brand and that too his own enter into cricket.
“Hublot has once again proven itself as the first, unique, and different luxury brand to enter cricket. This incredible sport will round off our worldwide marketing presence, and help drive our development in countries with high commercial potential. I am delighted with this great collaboration that awaits us, and am very proud that the ICC has chosen Hublot as its partner.”
Image Courtesy: infoniac