Rohit Sharma, Ravichandran Ashwin Roped In By VIP Industries As Brand Ambassadors
Jan 17, 2017 at 9:30 AM
Indian cricket stars Ravichandran Ashwin and Rohit Sharma have been roped in by luggage manufacturer VIP industries as its brand ambassadors for their product Aristocrat. The duo will endorse the company’s new-look identity which will now have a new logo along with a tagline that states, ‘Unpack Your Dreams’.
Sudip Ghose, VIP Industries Vice President Sales and Marketing, said the company is looking to target the ‘younger audiences’ with their latest product.
“With the repositioning we wanted to extend our product offering with a new collection and create a fresh appeal for the brand, keeping in mind the evolving consumer and industry trends. We believe our new brand ideology and ambassadors will resonate with a younger audience,” he said.
Ashwin and Rohit are undoubtedly two of the most sought after celebrities in the country and there is no denying the fact that thousands of youngsters look up to them for inspiration.
Expressing his delight over the association with the luggage company, Rohit said:
“I really relate to Aristocrat’s philosophy of ‘Unpack Your Dreams’. All of us dream of achieving something great in our lives but very few of us live the dream. Somewhere along the way we lose sight of our vision and pack our dreams and tuck them away. Ever since I was a young kid it was my dream to play cricket for the country. Now when I look back, I know that it wouldn’t have been possible had I not given it my all. It was only through self-discipline and practice that I managed to achieve this.”
Ashwin also sounded happy with his latest endorsement and said:
“As a cricketer, I am always travelling, be it for practice sessions or for a series and having reliable travel gear is of utmost importance. I am really happy to be representing Aristocrat and must say I am thoroughly impressed with the new designs and the quality of the products.”