Hyderabad, Jan 4 (IANS) Novo Nordisk, world’s leading diabetes care company, on Monday announced cricketing legend Sachin Tendulkar would be the brand ambassador for ‘changing diabetes’, its programme in India to fight against the lifestyle disease. The company officials announced Sachin as the ambassador at an event here. The announcement supports Novo Nordisk’s efforts focused on creating awareness about diabetes and its related complications. Speaking on the occasion, Sachin said diabetes is a growing concern not just in India but the world over, and stressed the need for creating public awareness. In India, 69.2 million people have diabetes and by 2035, this number is estimated to go up to 123.5 million. 

What is, even more, alarming is that 35 million people are unaware that they have diabetes. “With India having the world’s largest population of people with diabetes, at Novo Nordisk, our efforts have been focussed on raising awareness of diabetes and its impact on the lives of people affected by it, their families, society and eventually the country at large,” said Novo Nordisk India Pvt. Ltd vice president and general manager Melvin D’Souza. “With approximately 52 percent Indians being unaware that they have diabetes, the need of the hour is to create mass awareness about diabetes and its complications to facilitate early detection and its treatment among the general public,” said Novo Nordisk A/S Bagie corporate vice president Mads Bo Larsen. Novo Nordisk has partnered with various state governments and government institutions to increase awareness and educate people about diabetes and need for early detection. In addition, Novo Nordisk has also initiated the Changing Diabetes¿ in Children, a programme designed to improve access to diabetes care for children with type 1 diabetes.


    The IANS was founded by Indian American publisher Gopal Raju as the India Abroad News Service. It was later renamed the Indo-Asian News Service.

    Related Posts

    Deepak Hooda, Pro Kabbadi League, Puneri Paltan, All-rounder, Telugu Titans,

    Pro Kabbadi League: Interview with Puneri Paltan Skipper and All-rounder Deepak Hooda

    From the hard-working part-time teacher to the Kabbadi professional – the sensational athlete in the form of Deepak Hooda has shown a remarkable improvement...

    England staring at defeat after Day 4 of 3rd Ashes Test

    Perth, Dec 17: England were struggling at 132/4 in their second innings at the end of a rain-interrupted fourth day in the third Ashes Test...
    india vs srilanka

    Third ODI: India restrict Sri Lanka to low score

    Visakhapatnam , Dec 17: India rode on a strong bowling performance to restrict Sri Lanka to 215 runs in the third and final One-Day International...

    Brazilian Vinicius to join Real Madrid after 2018

    Rio de Janeiro, Dec 17: Rising football star Vinícius Júnior who plies his trade for Brazilian club Flamengo on Sunday said he intends to join...

    Would like Barcelona to give us guard of honour: Ronaldo

    Abu Dhabi, Dec 17: Football superstar Cristiano Ronaldo said he would like arch-rivals Barcelona to give Real Madrid a guard of honour when they clash...