But we often see that some cricketers tend to forget this phrase and get involved in some ugly incidents which clearly defies the very spirit of the cricket.
One such incident happened when India was palying against Sri Lanka in Sri Lanka.
India just needed 5 runs to win and Virender Sehwag was batting at the crease and he was just one run short of a century.
The bowler on the other end was off-spinner Suraj Randiv. Everyone was expecting that Sehwag will strike the next ball and complete his century.
Suraj Randiv bowled a pretty straight delivery which Sehwag could not connect to the bat. Surprisingly Kumar Sangakara, who was the wicket keeper did not catch the ball either and the ball ran away for a four.
Interestingly the umpire also showed a sign by horizontally placing his right hand which meant Randiv just bowled a no ball which ended the match as India got the five runs they needed!
The controversy arose later as it was seen and heard clearly in the videos that Sangakara warned Randiv in Sinhalese that if Sehwag connected the ball, he would complete his century.
The more shocking part was that Randiv bowled the no ball delivery being ahead of the bowling crease by a foot which is quiet unusual for any bowler!
So it clearly seemed to be a cheap plot developed and executed by the Lankans to stop Sehwag achieving his century.
In the post match conference when asked about it Sehwag said that its a pretty fair and part of the game as no bowler wants to allow a batsman to score a century against the former.
Although Sangakara later in the press conference denied any involvement in such alleged controversy, Sehwag, in the same conference was very much in an attacking mood towards the oppositions, criticising the island nation’s on field undignified approach to cricket.