Prior to the much awaited encounter of India and Pakistan in the ICC cricket World Cup 2015, many people had posted a message on Facebook saying that India’s win over arch rival Pakistan will be as good as winning the World Cup. So when the hysteria for this match became so intense, one can easily presume the level of craze for viewing this match among the fans, especially belonging to both of these nations. In fact the thrill, excitement and the desire to win had become unparalleled.
In terms of a story currenty running on India Today, this peculiar and most anticipated clash of the ICC World Cup 2015 has created Indian television history as 288 million viewers tuned in to watch the defending champions take on Pakistan on February 15 in Adelaide. It is a matter of pride to mention that this particular game, which Dhoni’s side comfortably won, was the most-watched television event in India in the last four years since the finals of the 2011 World Cup.
According to the news item, the match between the arch-rivals rated 14.8 TVR (TAM data M15+ ABC) across Star network including Doordarshan (DD). The match rated 11.9 TVR (TAM data M15+ ABC) on Star network and 2.9 TVR (TAM data M15+ ABC) on DD.
Uday Shankar, CEO, Star India, said, “Nothing is bigger than the ICC Cricket World Cup and the Indian fans have shown their unflinching faith and passionate following for Team India as they began their World Cup campaign with a bang. As the country’s leading broadcaster, our efforts have been to showcase the best of cricket, have wider coverage, offer multiple languages and take the sport deeper by reinventing the viewer experience. With a host of innovations, we are committed to make this edition of the ICC Cricket World Cup the biggest ever.”
Star made some innovations for this spectacular event. A befitted and well defined ‘Mauka’ campaign had gone beyond cricket on the field and aggravated fan passion in a unique way and this ad went viral with over 17 million views online. To ensure that the event gets its due importance, Channel Star engaged the biggest voice in Indian cinema Amitabh Bachchan for India’s biggest game as he debuted as a commentator with the Star Sports panel also contributing their part.
Team India, by virtue of winning this match, have regained their popularity and luck as is evident from their recent scintillating performances. Hope this will continue till we get the trophy once again.