Premier League champions and giants Chelsea FC have tied up with Indian IT giants Wipro as their official digital and IT partner.
“Wipro is a leading global information technology, consulting and business process services company and will support Chelsea FC, one of the earliest adopters of digital to engage and differentiate ourselves as a team and as a club, in this transformation by bringing together strategy, design and technology,” read Chelsea official website.
The Blues will work with Wipro to create digital and technology experiences for millions of fans that span not only the in-stadium, game day but also their digital experience anytime and anywhere.
The partnership was launched at Cobham today with Chelsea manager Jose Mourinho, captain John Terry, Oscar and Falcao meeting representatives from Wipro.
Christian Purslow, Managing Director of Chelsea FC said: “Wipro is a leading global company delivering world-class services that put their customers at the heart of everything they do.
“We plan on using this partnership to truly enhance the fan experience for millions of Chelsea supporters worldwide. Wipro’s expertise in building winning propositions that sit at the intersection of strategy, design and technology will help sustain our position as the digital leader in global sport.
“It is also exciting for to enter into a global partnership with Wipro given their significant presence and brand coverage in India – a market where we have over 50 million passionate supporters and where there is great potential to further build our fan base.”
Rajan Kohli, Senior Vice President and Global Head of Wipro Digital added: “Chelsea FC is renowned for its commitment to excellence and developing a passionate fan base across the world.
“Their confidence in Wipro Digital is a testament of our value proposition for global sports and gaming entities. Our unique ‘Customer Journey Engineering’ methodology will enable Chelsea FC to continue to be a preeminent digital brand.”