As the eighth edition of the Indian Premier League (IPL) gathers full speed, American Appraisal has released a succinct report that declares Shah Rukh Khan’s co-owned franchise Kolkata Knight Riders (KKR) as the most expensive (valued) brand in IPL 2015 followed by Mumbai Indians (MI). KKR’s brand value increased from $69 to $86 million as compared to last year, while MI’s remained static at $72 million. Chennai Super Kings (CSK), who topped the last year, dropped to number three slot as their brand value declined to $69 million as compared to $72 million in 2014. 

Let us take a look at the brand rankings of the eight teams participating in IPL 2015 in detail:

-> Delhi Daredevils (DD)

Rank: 8 

Rank in 2014: 6 

Value in 2015: $34 million 

Value in 2014: $41 million 

 

–> Sunrisers Hyderabad (SRH)

Rank: 7

Rank in 2014: 8 

Value in 2015: $35 million

Value in 2014: $25 million 

 

–> Kings XI Punjab (KXIP)

Rank: 6

Rank in 2014: 7

Value in 2015: $41 million 

Value in 2014: $32 million 

 

–> Rajasthan Royals (RR)

Rank: 5

Rank in 2014: 5

Value in 2015: $45 million

Value in 2014: $45 million 

 

–> Royal Challengers Bangalore (RCB)

Rank: 4

Rank in 2014: 4

Value in 2015: $51 million 

Value in 2014: $51 million 

 

–> Chennai Super Kings (CSK)

Rank: 3

Rank in 2014: 1

Value in 2015: $67 million

Value in 2014: $72 million 

 

–> Mumbai Indians (MI)

Rank: 2

Rank in 2014: 2

Value in 2015: $72 million 

Value in 2014: $72 million 

 

–> Kolkata Knight Riders (KKR)

Rank: 1

Rank in 2014: 3 

Value in 2015: $86 million

Value in 2014: $69 million 

 

*The total value of the IPL franchises have grown from $406 million to approximately $432 million, a rise of six percent.*

 

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