The International Cricket Council (ICC) has awarded the audio-visual rights for ICC Events from 2015 to 2023 to Star India and Star Middle East. The decision was made by the ICC Business Corporation (IBC) Board, ICC’s commercial arm, during a meeting at the ICC headquarters in Dubai on Sunday.

The decision followed a robust tender, bidding and evaluation process, which started in July 2014. During the process, which involved two rounds of bidding, the ICC received 17 competitive bids from various broadcasters across different territories for its audio-visual rights. While the final value of the rights fee agreed will not be disclosed, it is significantly in excess of the ICC’s previous commercial deals. The current cycle has seen ESPN Star Sports hold the audio-visual rights until the contract expires at the end of next year’s ICC Cricket World Cup 2015

ICC Chairman Mr N. Srinivasan said: “We are delighted that our partnership with the Star group has extended to the next cycle of ICC Events. This illustrates the strong relationship we have built in the current cycle and the value we have delivered since 2007.
ICC Chairman N. Srinivasan said “Star has an outstanding reputation as a sports broadcaster and has played an integral role in promoting and growing the game by taking coverage of ICC Events to a truly global and record-breaking audience, and we look forward to this continuing for another eight years. This commitment for the next eight years will ensure greater stability for ICC Members as well as increased funding for developing and established countries. Emerging nations will have access to the largest funding resource in the history of the game and the Board has fully endorsed this framework as the best means of safeguarding the future of the sport. The level of investment committed by Star shows that the game is stronger than ever before and hopefully with this financial stability for the next eight years, we can implement plans to strengthen and grow the game further, making it an even bigger and better global game.”

ICC Chief Executive David Richardson said: “This agreement guarantees more money for all our Members, thereby underpinning the growth and development of the game. Star has been an excellent partner for the ICC during the current rights cycle, promoting and supporting ICC Events and cricket in general in the sub-continent, and I am pleased that we now have a chance to build on that success over the next eight years on a global level.”
Mr Uday Shankar, CEO, Star India, said: “We are delighted and honoured to extend our partnership with ICC. This is a tribute to Star’s commitment and ICC’s trust in our ability to take the great game of cricket to the next level. Star will constantly attempt to reinvent the viewer experience to make cricket bigger and bigger.”

The following ICC Events are included in the audio-visual rights packages:
ICC major global events:
ICC World Twenty20 2016 – India
ICC Champions Trophy 2017 – England and Wales
ICC Cricket World Cup 2019 – England and Wales
ICC World Twenty20 2020 – Australia
ICC Champions Trophy 2021 – India
ICC Cricket World Cup 2023 – India
ICC qualifying events:
ICC World Twenty20 Qualifier 2015 – Ireland and Scotland
ICC Cricket World Cup Qualifier 2018 – Bangladesh
ICC World Twenty20 Qualifier 2019 – TBC
ICC Cricket World Cup Qualifier 2022 – Zimbabwe
Other ICC events:
ICC U19 Cricket World Cup 2016 – Bangladesh
ICC Women’s World Cup 2017 – England and Wales
ICC U19 Cricket World Cup 2018 – New Zealand
ICC Women’s World Twenty20 2018 – West Indies
ICC U19 Cricket World Cup 2020 – South Africa
ICC Women’s World Cup 2021 – New Zealand
ICC U19 Cricket World Cup 2022 – West Indies
ICC Women’s World Twenty20 2022 – South Africa